You have gone through the process of creating an amazing label, working with graphic designers and getting the look of the label just right. There is one more important factor you may not have thought about–does the label need to be weatherproof? While your label doesn’t have to withstand a tornado, it might need to be protected from UV rays, which can quickly fade the label. Or perhaps your product is frozen or refrigerated. Have you thought about condensation if someone leaves your product on the counter too long? Louisville Label carries a thin, clear film to cover any label we make so that your product keeps looking sharp even against UV rays, water, dirt and wind. Here are some things to keep in mind when considering if it is important to weather protect your label.
Where is Your Label Going?
- When thinking about printing a new label, it is also important to keep your future clientele in mind. Where will they be taking and using your label? Are they more likely to take your label outdoors? Stay inside? Let it sit in the sun? Will it face elements like wind and rain? Thinking about these features often go overlooked by businesses when picking out the right labeling.
What is Your Label’s Purpose?
- Maybe your label is simply a bar code. Once the purchase has been made, the bar code has served its purpose. These do not typically require weather protection, though there are always exceptions.
- If you attend local events and pass out samples of your product, you may want to decide if you want a label that can withstand someone’s busy day, and make it back safely to last in their home or kitchen.
Who Will Be Using Your Label?
- The type of product you sell can usually tell you the types of customers you will be attracting. For example, selling protein bars vs. selling ice cream; people who are buying protein bars usually do so with the intention of being active or on-the-go. Ice cream calls for sitting on a bench and soaking in the surroundings. Think about what you are selling, who your persona is, and what they like to do. Odds are you already have a good idea of what your client needs.
- If your label is for packaging, think if the packaging is made to be seen by customers, or if it simply for your employees–your employees typically will keep the products strictly indoors.
If you are unsure if you need to weatherproof your label, just ask us! All of our employees are very knowledgeable, and can point you in the right direction.
